BI | Spike In Demand For Microsoft Power BI - Here's Why

We review and analyse our enquiries each week to see what our clients are interested in and what challenges the broader market is trying to solve. Business intelligence and new insights is our thing after all.

Unsurprisingly there has been a big spike in the demand for business intelligence solutions, the bulk being for Microsoft Power BI and Qlik.

One of the projects we are working on this week is to provide a detailed financial reporting system from the popular Xero accounting system. Xero is a great tool but our clients are telling us that they cannot easily get the level of detail and analysis they need. The data is there but there is no easy way to get more complex insights. Power BI can help.

If you would like to know more about business intelligence or Microsoft Power BI and what it can do for your business, reach us here

Here are some of the reasons why there is a demand for Microsoft Power BI

  • Peer Insights Matter - Microsoft has a 4.3 rating at Gartner Peer Insights with over 1300 reviews today and received the Customers Choice 2018 award from Gartner. This is important not just because Gartner is a leading research and advisory company but also because the very people that use the tool have provided a review. Look for the genuine reviews, it’s one good source for critical honest feedback. Take a look here.

  • Australia has a big Microsoft presence and existing clients can access Power BI at a low cost. The desktop version is free for individual users. This makes it pretty attractive to consider using Power BI.

    Wide User Base Appeal - Power BI is targetted at non-data scientists, business analysts as well as power users like developers and data scientists, this means it appeals to a big audience. We work with customers that are power users and self taught BI users, generating their own powerful insights for their business units. The support community is very active and helpful.

  • Power BI can easily capture and assemble data and access diverse data sources, particularly other Microsoft tools and platforms.

  • Tight integration with Office 365 products, Azure cloud, Dynamics 365, Salesforce, SQL DB, Excel, and SharePoint.

  • Analysts have judged Power BI to be a leader. Don’t buy into the hype but also don’t discount genuine endorsements. Current users are also some of the best people to give you an honest review.

  • Microsoft has been investing in its Marketing efforts globally and this is creating awareness and demand, this is not a bad thing. Microsoft believe in their product which is backed up by monthly enhancements and updates. Many integration companies and end users agree. There is real investment in this tool.

These are just some of the reasons why people are looking at Power BI. Microsoft is investing heavily in the tool to stay ahead of its competitors and is releasing major updates regularly.

Is Power BI the right tool for you? There are many things to consider and we will discuss this in an upcoming blog. Which BI tool is right for you.

Below is a great overview of the major Power BI updates for March:

Microsoft Power BI