ABOUT THE COMPANY
Italia Ceramics tile and stone showroom is located 10 minutes from Adelaide CBD. It is one of the largest and most impressive retail showcases in the Southern Hemisphere, with a stunning range of wall and floor tiles, stoneware, fittings and room ideas on display. Innovation is Italia Ceramics philosophy, striving to bring our clients the latest looks in tiles and natural stone.
Italia Ceramics had a very aesthetic range of tile products, however struggled to show this through an outdated website platform that lacked mobile compatibility and overall functionality to allow customers a great online experience. Italia Ceramics wanted to keep there branding constant, with a fresh new looking site that would highlight its constant innovation as being a leader within the industry.
Advance implemented the following application to successfully execute this project:
After consultation with the Italia Ceramics team, we decided on using the Squarespace website platform to effectively meet these requirements. Squarespace allowed greater design capabilities to meet the clients needs, as well as simplicity when adding custom coding for seamless integration with other in-house applications. Our experienced team was able incorporate a number of new e-commerce tactics that created a greater online experience for customers wanting to view and express interest in certain products, including a custom built ‘request a quote’ function that would send the customers desired product information straight to the Italia Ceramics sales team.
The website development project employed by Advance has seen a rapid increase in online leads for the Italia Ceramics team. Customers now have the ability to shop online and know every detail of the products offered before even stepping foot in the showroom. This has also increased in-store customer conversion. Web visitor duration on the site has increased by 2 minutes, meaning customers are spending longer browsing products and other relevant information, while mobile web traffic has also increased 28% - showing a greater need for tile and ceramic information on the run.
Attractive template design
Visual product category gallery
Specific product pages + wish list functionality
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