It is now commonplace to see a blog section on any website that offers products or services. It allows that company to connect directly with their customers, to keep them informed about what is going on inside the company, or updates on the industry itself. Through a blog, information on new products and services can easily be pushed to common social media platforms, Facebook, LinkedIn, etc.
Although a passive method to reach out to your client base and potential customers, it is an indispensable tool for communication in today’s technology age.
How can I utilise a blog internally?
An internal blog is only seen by employees, and generally hosted within your intranet. Internal blogs allow for more freedom of expression and can be expanded upon or limited as deemed by management. A few reasons why you need an internal blog:
- Information Sharing
An internal blog is a powerful tool for information and knowledge sharing. If there are changes, (a new employee, a new product, etc.) then blogging is a great medium for sharing that information. You can setup automated emails to staff, ensuring users get a notification to read the blog or set it up to display on your intranet home page for a certain period of time. Not only is this an effective way to share information, it also ensures employees are up-to-date on the latest company and industry news.
- Communicating Company Vision
It is easy for employees to forget the company vision, goals and core values. Culture takes over from those visions and goals, and periodically employees need to be reminded of what the company stands for and the direction it is heading. An internal blog allows you to regularly communicate your company vision and values to employees via your intranet platform, helping employees feel more connected to your organization.
- Increased Communication
An internal blog is a great addition to other communications tools such as Yammer and Slack (and more). Allowing all employees to create blogs (approved by a content manager), creates a great forum for discussion. This not only promotes open communication between employees, but also boosts employee engagement and morale. If you are an organization with many face-to-face meetings, a blog helps keep the conversation going long after the meeting is finished.
- Growing the Company Community
Hosting an internal blog is a great way to build a sense of community. Employees can use the blog to promote upcoming events, increase awareness for causes or give praise and congratulations to other colleagues.
What we think..
Contributing to an internal blog is the best way for your organization to share information, communicate company vision, increase collaboration and help staff feel like they are part of a larger community. Establishing an internal blog can give as many as, and if not more benefits than a public blog.
Would you consider blogging on your Intranet?